What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.
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Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics
Provokes curiosity with unanswered questions, builds mythology, and limits access. Take a read of this book, swallow, and then apply the concepts to your own messages and brand.
A clear, str Cagey advice on captivating consumers Becoming fascinating is the best way for your product to stand out from the crowd. The book is chock full of interesting-to-learn examples of each of the principles and she uses real life companies to illustrate her points. You should only enjoy it as a casual read, and simply enjoy the case studies she mentions. I did read with a highlighter in my hand, which is my habit when I’m reading books that concern my craft.
Jan 10, Liz Lazzara rated it really liked it. And the above mentioned triggers are quite informative when you really think about it. How Olympic athletes are subject to obsessions similar to those of fetishists. Get this audiobook plus a second, free. It’s somewhat a copycat of an original book “Hidden Persuaders” by Vance Packard. Second, develop new messages to attract consumers using the seven ingredients of fascination to differentiate yourself from your competitive set: The author, Sally Hogshead, does a great job of weaving entertaining stories into this book.
It’s hard to really figure out the worthwhile takeaways I’m supposed to learn from this book. This book came recommended in a blog or article I read, and I had high hopes for it as I transitioned into a new position at work that found me considering how best to develop our brand. Starts out with a bang, but then quickly becomes repetitive.
The author, Sally Hogshead, does a great job of weaving entertaining stories into this book. Happy is a world-class poker player. One thing about the book is its fascinating subtitle —your seven triggers to persuasion and captivation. Amazon Inspire Digital Educational Resources. The Psychology of Persuasion, Revised Edition.
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It’s good but I feel like she could have done a bit better with a little more explanation on the psychology behind it and less on the selling of it. Starts out with a bang, but then quickly becomes repetitive.
My rating 3,5 stars on a scale There’s a problem loading this menu right now. How bad is this book – I wish there were 0 stars.
Get to Know Us. Would you like to tell us about a lower price? I think its worth thinking about how before you can ever make the sale you have to get someone interested enough to get them through the door.
How do prominent brands use one of more of these triggers to engage their consumers and market their products? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Knowledge, application, and awareness of these triggers can help one understand why people get enthralled by an idea, a TV series, a personality, etc.
Sold and delivered by Audible, an Amazon company. In all honesty, when the chapter on lust went into stripclub studies I was not impressed. Do the exercises at the end relative to yourself or your brand. The latter part of the boom gets a bit too tactical for me though.
Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation
Amazon Music Stream millions of songs. Those closest to us probably already recognize a few of our cues, but an expert can take it one step further, and closely captivatino our actions. You will better understand how we allow ourselves to be mesmerized by people and products that we just know aren’t good for us.
Amazon Rapids Fun stories for kids on the go. Top Reviews Most recent Top Reviews. Dec 14, Rebecca Waring-Crane rated it liked it. Sally Hogshead’s book “Fascinate: